- What does it mean for you to be a part of the scrapbooking industry?
I get to meet extremely inspirational people and can always draw on my creative side.
- What is your role at Fiskars Brands?
My role at Fiskars Brands is Marketing Coordinator for the School, Office and Craft Division. Fiskars Brands is a global company, with its main head office reciding in America. Fiskars is a very diverse company which spans over many diverse categories from garden Tools to Outdoor Gear.
The main part of my role consists of product management, coordination of events and PR, marketing research and the list goes on! It is an extremely varied role which I love. Meeting amazing, passionate and extremely talented crafters/scrapbookers is always such an inspiration to my job.
- Do you scrapbook? Tell us a little about your style and how you came to scrap this way.
I do scrapbook – when I get the time! I find it extreamly relaxing and love the fact that I can put all of the wounderful Fiskars tool to use.
I always try and keep my style quite clean but I love to mix and match things so sometimes it can be very colourful and loud – It also depends on my mood, the photo and consumables Im using.
- Where do you find the greatest inspiration for your product lines come from?
The product lines for consumables and tools are generated from our design/technical team in America. The decisions that we make in Australia on what to stock is generated from popularity, listening to our dedicated team of Ambassador and demonstrators and monitoring current market trends.
- What do you think is the one thing that distinguishes your products in this industry?
When it comes to tools, definity the quality, functionality and innovation of our tools. They are easy to use, always innovative and we listen to our consumers!
- What is your all time favorite product?
It would have to be the Fingertip Craft Knife. It is a crafting tool staple! It uses the natural motion and weight of your hand to make cutting easier.
- Do you have any special tips or tricks that you would like to share?
When using our Fiskars eyelet setters always try to use a board (or a sturdy surface) underneath your paper. It punches the whole out and sets the eyelet exactly as it should and you get a much better result!
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