And our Blog Hop starts….NOW!

Hi all,

Welcome to our blog hop! We’ve asked some of our current Masters and Creative Team to create projects based around a secret theme and we want you to guess it! There will be some pretty amazing layouts for you to pore over while you’re trying to guess just what ties these projects together. Make sure you head back here to guess by leaving a comment on our blog!

So without further ado let’s start the fun! Head on over to Leonie Neal-Dawson’s blog to check out her project based on our secret theme! Good luck everyone!

Victorian Masters Tour – Geelong edition!

This past Saturday, Heather McMahon, Beck Beattie and Leonie Neal-Dawson kicked off their Victorian Masters Tour in Geelong with eager participants and a fun time had by all! Attendees learnt the techniques that are part of the signature styles of these three talented Masters. The event was a success and all three Masters are raring to go for the next leg!


Classes were full with eager participants.

The next round of classes will be held at The Imagination Factory on 24 August, to be followed by classes at A Fastlane Scrap Supplies on 7 September. For more details on the tour and how you can secure your place in this wonderful event, visit the Vic Masters Tour blog or like their Facebook page for updates.

                       Beck with the lucky winner of a giveaway

Heather passing on some goodies to one lucky lady in her class.

Victorian Masters Tour


Three of our Masters – Beck Beattie, Heather MchMahon and Leonie Neal-Dawson – hail from Victoria. After getting together to discuss all things scrappy, they decided on doing a local tour to share their expertise and knowledge with other keen scrappers. So if you’re in the areas mentioned below, book yourself a spot in the classes these talented ladies are offering!

The first round of classes will be held at the Kaisercraft Geelong outlet on Saturday 3 August. Each class will run for an an hour and a half and will cost $40 to attend. Book your spot in all three for $110! The classes are as follows:

9-10:30am with Leonie Neal-Dawson: Sweet as a Pea. Learn how to creat a unique, textural background using stencilling techniques, and adding colour using Distress Inks, using various blending, bleaching and stamping techniques.

11am-12:30pm with Heather McMahon: Dylusions dreaming. Create a unique page with an unusual twist using Dylusions sprays and stencils.

1pm-2:30pm with Beck Beattie: A bit of boyish charm. Use layering techniques from mixed media to create a modern-style layout. While masculine, the layout can be adopted for a feminine feel also.

For information on the tour, head to

5 minute chat with Kerryn Lawson

Scrapbooking Memories 2012 Master

Define your style in five words and explain how this style came about or why you feel you scrap the way you do?

I have always found it difficult to define my style.  I am not sure that I even have an identifiable style and what style I may have seems to vary from page to page depending on which way the wind is blowing.  I think for me rather than having a style as such it is more about what you will find on all of my pages.  You will generally always see layering, journalling, stitching, clusters and attention to the little details.  It has taken me quite a while to embrace the fact that I don’t have one of those styles that fits into an easily definable category.  Early on in my scrapbooking days I fought to create a style.  I wanted to fit into a category rather than realising I could create my own.  Over time I have become more confident with what does and doesn’t work for me and I have found that there are in fact a ot of things that do work for me.  I embrace the fact that the way I create is determined by the products I am using, the photos I am using and the mood I am in.  It is more important to do what you love and to love what you are doing.


How do you plan a page?

Whether I start with a photo or with papers I will always take a moment to think about the story I want to tell.  I like to go in knowing the direction I have in mind.  It doesn’t mean that I don’t take detours along the way but it helps to have a plan, especially when choosing embellishments.  It also helps to have an idea of a title and whether I need to allow a lot of space for journalling or just a little.

Once I have the story, the papers and the embellishments I am ready to create.  Then it’s just a matter of seeing which way the wind is blowing!

What drives and inspires your projects?

I am inspired by many things.  My children, our family adventures, friends and the day-to-day happenings of life are always a source of inspiration.  I will find inspiration in books and magazines as well as my surroundings but it is the online world that has probably provided the most inspiration to me.  I follow a few hundred blogs and am constantly amazed and inspired by people from all around the world from all walks of life.

When it comes to the actual creating it is the desire to record all those little moments that might otherwise be forgotten that inspires me.  Don’t get me wrong, I love creating for the art but I like that my art serves a dual purpose.

What do you think is the one thing that distinguishes your unique approach to the craft?

I think we are all unique in the way we create.  If we weren’t then everything would look the same and that would be just a wee bit boring…. 

What is your favourite product and your favourite way to use it?

I have a lot of favourite products so it’s hard to narrow it down to just one!  If I had to pick something based on not being able to create without it then I would have to say my sewing machine.  In the early days I did all my sewing by hand, much to my friend’s amusement, but when I splashed out and brought myself a sewing machine it was the best purchase I ever made.   It is quite funny when people come to my home and comment on the fact that I have a sewing machine and I quietly inform them that it has never sewn a single piece of fabric!  I really couldn’t do without it.

Do you have any special tips or tricks that you would like to share?

Enjoy what you do.  Scrapbooking is first and foremost a hobby and it is something that you should do because you enjoy it.  Don’t feel that you have to be like somebody else, be unique and find your own style. Be you – you will love what you are creating more when it comes from within.

Check out Kerryn’s scrapbooking over at her blog for more inspiration.